Demand for greater transparancy from industry and scientists is a theme that’s been mentioned more than once this week. Today’s Scientific Communications Trends & Liabilities session provided a diverse panel of speakers, from open source publishers to Public Relations professionals.
Natalie de Vane, VP of Public Relations for Wyeth Research reminded the audience that science is your brand, [...]
Filed under: BIO, Convention, bio08 | Tagged: branding | No Comments »
It was standing room only for the last session on Thursday covering Communication Challenges: Defining the Industry for Policymakers and the Public. Session Chair Richard Gallagher, editor & publisher of Scientist magazine, started with some provocative questions, asking: is the industry misunderstood and undervalued by the public and politicans? And are we telling the best [...]
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This morning’s breakout session on Understanding and Influencing Politics: New Tools for Political Communication provided a snapshot of what’s happening and the issues across a number of jurisdictions. The 8.30am start didn’t deter a healthy turnout, all keen to hear the inside story from an expert panel.
Peter Vermij started with an overview of the European situation, and an [...]
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When award winning New Zealand pinot noir starts flowing freely at 2.30 in the afternoon you know it’s going to be a special day. The joint NZ-Australia wine tasting event this afternoon drew a good crowd of pleasure seekers (and rightly so) but it was also a good warm up for what was to come. [...]
Filed under: BIO, Convention, Food and Agriculture, bio08, sustainability | Tagged: biotech, new zealand, sustainability | 1 Comment »
This year’s BIO Internation Convention centre is big - expect to get a little lost the first few times you enter the labyrinth - and the first day is always a little crazy, with 22,000 + delegates in one location that’s just part of the fun. But down to business: today’s breakout session tracks included [...]
Filed under: BIO, Convention, Healthcare, bio08 | Tagged: clinicial trials, embryos, patient | No Comments »
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